Trix Cereal Commercial 1991

The characters in the Trix commercial represent different figures in society. The three characters in this commercial are the the lady, the children, and the rabbit. The lady represents dominance and has the most power among everyone else in the commercial. The lady in the commercial mimics the figure of a political leader in society. The children in the commerical, who do not have much dialogue throughout, represent consumers in society, people who want and abide by what the higher power says to get them the product. The children all clique like consumers, and aim for the same thing. They're easily influenced by those around them who all want the same thing. The Trix rabbit in the commerical represents the "outsider" in society, the person who doesn't follow the norm in society and is shut down by those with power due to their possession of intelligence ultimately becoming a threat. In this case, the Trix rabbit poses a threat to the lady and the Trix company, because he is able to identify the flavours. The lady shuts him down, since he can allow the children (consumers) to get a free box of the cereal, which is what the company doesnt want, they want a profit out of their consumers. This commercial represents society as we know it today, companies with high authority who want profit from consumers such as ourselves. Those who are able to break from the norm are shut down in society because of the threat they possess.

The message being conveyed to viewers throughout this commerical is that as cosumers, we have to be aware of the companies who want profit from us, rather than work for us. As consumers, it is easy get sucked into a companies' marketing, especially when majority of the people around us go for it as well. Often those who are able to not get sucked into a corperation, are left unheard.